A simple framework for setting ticket prices and tiers, based on patterns we've seen across hundreds of events on the platform.
Ticket pricing is one of the most common questions we get from new organizers, and understandably so — price too high and you leave seats empty, price too low and you leave revenue (or perceived value) on the table.
A useful starting point is to work backward from your break-even cost: venue, staffing, catering, and platform fees, divided by your minimum viable attendance. That gives you a floor, not a final price.
From there, tiered pricing does most of the heavy lifting. An early-bird tier rewards attendees who commit early, which helps your cash flow and gives you a real signal of demand weeks before the event. A standard tier captures the bulk of registrations. A limited VIP or premium tier captures attendees willing to pay more for a better experience, without discounting the base price for everyone else.
One pattern worth watching: events that sell out their early-bird tier within the first week are almost always underpriced relative to demand. If that happens to you, it's a strong signal to raise the standard tier price for future editions.
Pricing isn't something you get perfectly right on the first attempt — treat your first event's numbers as data for the next one, not a verdict on the idea itself.
